Since 1971, Bio-Groom has believed in bringing naturally mild skin and coat care to all pets. If you have a stinky and dirty dog, Bio-Groom's So-Dirty is the shampoo for you. So-Dirty will not strip natural oils from the skin and coat, but gives body and lustre to the coat. So-Dirty strengthens hair from the tip to the roots and is a rich foamy residue free shampoo with a quicker rinse time. Dilutes 12:1. Safe for puppies, kittens, and our environment. Free of Parabens, Dyes, and Artificial Thickeners. Cruelty and Soap Free. Ingredients: Purified Water, Sodium Cocosulfate, Disodium Cocoamphodiacetate, Coco & Midopropyl Hydroxyslutaine, Bishydroxethyl Dihydroxpropyl Slearammonium, Ethylene Glycol Dislearate, Vegetable Glycerin, Soy Protein, Wheat Germ Oil, Matricaria Chamomilla, Aloe Vera, Fragrance, Benzyl Alcohol, Potassium Sorbate, Sodium Benzonate, Citric Acid.