SmartWash50 grooming shampoo by Chris Christensen Systems is a delightful, sweet fragranced shampoo that is highly concentrated for canines and felines. Gently, but very effectively removes waxes, oils, resins and buildup from the coat and other products that weigh down the coat with regular use. Formulated for deep cleansing without stripping the coat of essential oils. Great for all coat types, leaves the coat looking fresh, healthy, shiny and deliciously smelling! The fresh scent of Cherry & Oats is a subtle fragrance yet not overpowering. Dilutes 50:1.