A clarifying shampoo has one job and that is to remove waxes, oils, resins, and buid-up from the coat and other products that weigh down the coat with regular use. It differs from regular shampoos because Clean Start contains an acidic ingredient to cut through and remove those residues left behind. It should be used for that weekly build-up remover or about once a month depending on your canines individual situation. Enriched Pro-Vitamin formula allows you deep cleansing without stripping the coat of its essential oils. A "Clean Start" bring clarity. Good for all coat types, gives the coat a fresh, healthy look through cleansing. Clean Start prevents off-casts and problems that impede the coat's natural shine, health and vitality. Dilutes 16:1.