Envirogroom Great White is a natural professional super whitening and color enhancing shampoo that removes even the toughest stains. It contains no bluing, bleaches or harsh chemicals and is formulated to be mild and non-irritating to the skin. Vitamin and Protein fortified to enrich the coat and skin. The fresh scent leaves the pet smelling wonderful. Dilutes 32:1. Safe to use on Dogs, Cats, Horses, and Puppies and Kittens 6 weeks of age. Paraben Free, pH Balanced, Biodegradable, and Non-Toxic. Contains: Plant derived shampoo base, Aloe, Jojoba, Panthenol, Vitamin E, Soy Protein, Coat Brighteners, Allantoin.