Ultimate is the perfect shampoo for the widest range of coat types. Ultimate achieves "Best in Show" results on the finest animals with excellent luminizing and volumizing effects. This exceptional shampoo also deeply cleans very dirty and smelly animals and removes stains with gentle thoroughness. The emolient and humectant rich formula is great for everyday use. Conditions hair, softens skin, and leaves coat luminous and manageable. Great for dogs, cats, puppies, kittens, and all companion and farm animals. Extremely concentrate at 50:1.